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Sporting Bet Review
Sportingbet Review      

Why you should read this Sporting Bet review

  • Get the Inside Scoop on Sporting Bet
  • Understand the Sporting Bet new user bonus offer
  • Read  European-Championship’s Verdict on Sporting Bet
Play at Sporting Bet nowRead our Sporting Bet review


  • The In-Play betting facility is in the top three of any bookmakers in the world
  • Sportingbet cover every sport under the sun and they have a good offering for each one
  • They always run with promotions on the big events and have great each-way terms
  • Customer service is also very good


  • The live chat pop-up box sometimes appears when you are perusing the markets on the Sportingbet site

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We would recommend Sportingbet for several reasons, although the main one being their excellent In-Play betting service. You will do well to find a time when they aren’t covering something live on their site, with the range of sports and markets also strong in this department.

It’s amazing that this firm have grown so much in a short space of time and they are thriving all over the world thanks to the fact that they have successfully translated the site into so many languages. As a result, you have a global bookmaker with a huge range of sports to select from and tight margins across the board.

When you join SportingBet you'll get a £50 cash match basket - if you use the code MAXIMUMBONUS

New Customer Offer

Sportingbet are now offering  European-Championship readers £50 free bets.

You simply need to open an account and deposit up to £50 and you will be matched at 100%

How to claim your £50 in free bets

  1. Go to Sportingbet and sign-up using the promotion code MAXIMUMBONUS

  2. Open an account and make a deposit (minimum £10)

  3. Place a bet at odds of 1.5 or greater. Your cash match will be deposited into your account 48hrs after the bet settles.

Remember to use the code MAXIMUMBONUS when signing up to make sure you qualify for your £50 free bets.

Wagering Requirement

  1. Qualifying bets must be placed within 7 days of registration.
  2. Bets must be placed on markets with odds of 1.5 or greater on the single qualifying bet


Sportingbet have quickly grown into one of the world’s biggest online bookmakers, having been founded in 1998 and launching the sportsbook website in October of that year. They have been listed as a plc on the Alternative Investment Market (AiM) of the London Stock Exchange since 2001. The company have acquired several smaller betting companies along the way, the most notable being SportingOdds.com in June 2002, which was integrated into the SportingBet brand years later. 

They are currently licensed in Alderney, with their betting site particularly popular in the UK and Spain where they have localised brands available.

Odds and Markets

Sportingbet’s prices should be applauded as you’ll regularly find that they provide the best price about a number of football teams, horses or players. What’s refreshing is that they seemingly offer competitive prices on virtually every sport, not just the North American sports or the UK-focused markets. The In-Play prices are marginally less generous than the prices you will find In-Play, although they are still better than most live prices you will find with other bookmakers.

As you’d expect from a global bookmaker offering their website in nineteen different languages, they have excellent coverage when it comes to sports and markets offered. As well as the likes of soccer, racing and NFL, you’ll also get a specialised service for the likes of volleyball, handball and all the European ice hockey leagues. It’s hard to think of a soccer league that isn’t covered by Sportingbet and you can choose between nearly 100 pre-match markets for the big games. 


The Sportingbet website is very pleasing on the eye, adopting a nice blue and white colour scheme to good effect. The latest events being covered In-Play are slap bang in the middle of the homepage and you can scroll through several pages of live events and what is about to be covered In-Play by this firm. Indeed, this is the really impressive part of the site and the live console is wonderfully dynamic, with the match score and latest incidents neatly chronicled along with the odds updating in real time. 

Elsewhere on the homepage is a rotating graphic which highlights the other big upcoming events, while it’s also nice to see a free bet offer displayed in a clear fashion rather than tucked away. It’s also good that Sportingbet use both the right-hand and left-hand menu on the homepage to promote sportsbook promotions rather than try to cross-sell their other products to customers. There are also a long list of thumbnails all the way down the middle of the page so you can find plenty of choice!

Customer Service

Sportingbet are predictably 24/7 when it comes to customer service and they run a tight ship as far as resolving customer queries are concerned. There is live chat available in addition to phone and email support, with staff quick to respond to you contacting them on any of these fronts.

Customer Service Email

support@ sportingbet.com

Customer Service Telephone Number

0800 028 0348 (UK)

Sign Up Offer

Sportingbet are now offering European-Championship readers £50 in free bets. Remember to use the code MAXIMUMBONUS when signing up to make sure you qualify for your £50 free bets.


Late Goal Heartache
The gap between the Premier League’s elite and the rest seems to have narrowed this season so can you use it to your advantage and pick out some juicy value?

To help you in your quest for profit, if you are betting on our Match Prices market, then Sporting Bet have got a great offer on hand to ease the pain if your bet turns sour towards the end of the game.

If your bet is winning after 85 minutes but goes on to lose, they will REFUND your losing stake as a free bet, up to £25 a match!

Live Streaming Details

Sportingbet streams live horse races and various other sports. See site for details.

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